{"id":889,"date":"2026-05-27T13:05:04","date_gmt":"2026-05-27T13:05:04","guid":{"rendered":"https:\/\/coloradospringsmoverss.com\/?p=889"},"modified":"2026-05-27T13:05:04","modified_gmt":"2026-05-27T13:05:04","slug":"denver-distiller-wants-people-to-stop-hoarding-whiskey-and-start-drinking","status":"publish","type":"post","link":"https:\/\/coloradospringsmoverss.com\/?p=889","title":{"rendered":"Denver distiller wants people to stop hoarding whiskey, and start drinking"},"content":{"rendered":"<div><div><strong>Getting your Trinity Audio player ready&#8230;<\/strong><\/div><div><p>When Jake Norris looks at the current state of American whiskey culture, where people prioritize collecting over consuming, it bums him out \u2014 even if he had a hand in shaping it.<\/p><p>Read more <a href=\"https:\/\/coloradospringsmoverss.com\/?p=884\">Colorado defense attorneys revolt against new agency head amid \u2018widespread disillusionment\u2019<\/a><\/p>\n<p>Norris is a longtime Denver resident and professional distiller who spent more than a decade crafting highly coveted whiskies at Stranahan\u2019s and Laws Whiskey House. He helped popularize one-off, specialty batch releases locally through the launch of Stanahan\u2019s Snowflake program, which sees drinkers line up for days ahead of a release in hopes they can buy one of the rare bottles.<\/p>\n<p>Whiskey enthusiasts today know that the more rare the release, the more money it could fetch on the secondary market. Sought-after whiskies like Pappy Van Winkle and Yamazaki 18, for example, can sell for many times their retail value \u2014 if they remain unopened.<\/p>\n<p>But Norris contends that treating whiskey like collector\u2019s items is missing the point.<\/p>\n<p>\u201cWhat good is a record if you don\u2019t play it? What good is a painting if there\u2019s a tarp on it?\u201d he said. \u201c(Whiskey) is not a skull that\u2019s supposed to sit on a shelf in a museum. It\u2019s a magic elixir that can deepen conversation and make a good night great.\u201d<\/p>\n<p>With his new venture, The Curated Barrel Project, Norris hopes to inspire people to stop hoarding and start drinking. Over the next couple years, he plans to release eight different whiskey expressions made by barrel-aging one of his original bourbon recipes in a variety of casks to invoke different flavor profiles. Though each will be a one-time offering, Norris is incentivizing drinkers to break the seal by hosting chef-driven pop-up dinners to celebrate each release and selling bottles with an accompanying zine.<\/p>\n<div><ul><div><div><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"The Control is the first bourbon release from The Curated...\" class=\"wp-image-886\" height=\"683\" src=\"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/10d1e30794273ad7315901a94e2702da-1024x683.webp\" width=\"1024\" srcset=\"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/10d1e30794273ad7315901a94e2702da-1024x683.webp 1024w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/10d1e30794273ad7315901a94e2702da-300x200.webp 300w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/10d1e30794273ad7315901a94e2702da-768x512.webp 768w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/10d1e30794273ad7315901a94e2702da-1536x1024.webp 1536w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/10d1e30794273ad7315901a94e2702da-600x400.webp 600w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/10d1e30794273ad7315901a94e2702da.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>The Control is the first bourbon release from The Curated Barrel Project. The recipe features a mash bill of 75% corn, 21% rye and 4% malted barley, aged for seven years in new American oak barrels. Distiller Jake Norris plans to finish the whiskey in different casks for seven additional specialty releases. (Kyle Cooper\/The Curated Barrel Project)<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Distiller Jake Norris will celebrate each of The Curated Barrel...\" class=\"wp-image-887\" height=\"683\" src=\"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/ec9528f9094b0f76db9904606f9ede69-1024x683.webp\" width=\"1024\" srcset=\"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/ec9528f9094b0f76db9904606f9ede69-1024x683.webp 1024w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/ec9528f9094b0f76db9904606f9ede69-300x200.webp 300w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/ec9528f9094b0f76db9904606f9ede69-768x512.webp 768w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/ec9528f9094b0f76db9904606f9ede69-1536x1024.webp 1536w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/ec9528f9094b0f76db9904606f9ede69-600x400.webp 600w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/ec9528f9094b0f76db9904606f9ede69.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>Distiller Jake Norris will celebrate each of The Curated Barrel Project&#8217;s releases with a pop-up whiskey pairing dinner with a local chef. The first one will be held at his forthcoming distillery in Arvada featuring chef Manny Barella of Riot BBQ. (Kyle Cooper\/The Curated Barrel Project)<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Distiller Jake Norris will celebrate each of The Curated Barrel...\" class=\"wp-image-888\" height=\"683\" src=\"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/0fe798061428d9ba4ac41832e25f5253-1024x683.webp\" width=\"1024\" srcset=\"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/0fe798061428d9ba4ac41832e25f5253-1024x683.webp 1024w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/0fe798061428d9ba4ac41832e25f5253-300x200.webp 300w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/0fe798061428d9ba4ac41832e25f5253-768x512.webp 768w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/0fe798061428d9ba4ac41832e25f5253-1536x1024.webp 1536w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/0fe798061428d9ba4ac41832e25f5253-600x400.webp 600w, https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/05\/0fe798061428d9ba4ac41832e25f5253.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>Distiller Jake Norris will celebrate each of The Curated Barrel Project&#8217;s releases with a pop-up whiskey pairing dinner with a local chef. Guests will be asked to bring their own plates and flatware as conversation starters. (Kyle Cooper\/The Curated Barrel Project)<\/div><\/div><\/li><\/div><\/div><\/ul><div><button>Show Caption<\/button><div><span>1<\/span> of <span>3<\/span><\/div><div>The Control is the first bourbon release from The Curated Barrel Project. The recipe features a mash bill of 75% corn, 21% rye and 4% malted barley, aged for seven years in new American oak barrels. Distiller Jake Norris plans to finish the whiskey in different casks for seven additional specialty releases. (Kyle Cooper\/The Curated Barrel Project)<\/div><span>Expand<\/span><\/div><\/div>\n<p>The first, called The Control, debuted this month and, as the name suggests, it will be the only expression that is not cask-finished. That way, people can get a taste of the unadulterated baseline recipe, which features a mash bill of 75% corn, 21% rye and 4% malted barley. The whiskey was aged for seven years in new oak barrels and about 400 bottles are available, Norris said.<\/p>\n<p>The Curated Barrel Project initially came together around 2024, when Norris found himself sitting on 30 barrels of well-aged whiskey. He originally contracted Southern Distilling Co. in North Carolina to distill the spirit in 2019, when he was working as an industry consultant, with the intention of selling it to a future client.<\/p> <div>\n<\/div>\n<p>U.S. law requires \u201cstraight bourbon\u201d to be aged for at least two years. As Norris\u2019 spirit was approaching the maturation deadline, the pandemic hit.<\/p>\n<p>\u201cWe just put a pin in it. I looked up three years later and now I have five-and-a-half-year-old whiskey,\u201d he said. \u201cI ordered samples of it, it was really good. Selfishly, I didn\u2019t want to get rid of the barrels.\u201d<\/p><p>Read more <a href=\"https:\/\/coloradospringsmoverss.com\/?p=882\">Broncos-tied equestrian estate near Silverthorne listed for $24.5 million<\/a><\/p>\n<p>Future releases will see the whiskey aged in Cognac barrels, Port wine barrels and other spirit casks.<\/p>\n<p>In addition to launching The Curated Barrel Project, Norris is working to open a yet-to-be-named distillery in Arvada. It is technically a separate endeavor from the bottle releases, but will specialize in making \u2014 you guessed it \u2014 whiskey. Construction is finishing up on the space at 5525 W. 56th St., #400, Norris said, and he intends to sell The Curated Barrel Project\u2019s products while spirits for the forthcoming distillery are aging.<\/p> <div>\n<\/div>\n<p>Folks who attend The Curated Barrel Project\u2019s upcoming whiskey pairing pop-up dinner will get to preview the new distillery, where the event will be hosted. On May 28, Norris is welcoming former \u201cTop Chef\u201d contestant chef Manny Barella, co-owner of Riot BBQ and Chicken Riot, to serve a four-course menu and only 50 tickets will be available. In a somewhat uncanny move, attendees will be asked to bring their own plates and flatware.<\/p>\n<p>\u201cI think it\u2019s a really cool opportunity for people to bring a piece of themselves into that event\u2026 I think that fosters a connection,\u201d he said. (Dishes will be washed prior to departure from the event, he added.)<\/p>\n<p>Between that and the zine \u2014 which includes a QR code to a custom playlist and artwork done by Norris himself \u2014 The Curated Barrel Project attempts to disconnect whiskey enthusiasts from the internet and reconnect them to a good old-fashioned sensory experience.<\/p>\n<p>\u201cI have very fond memories of going out and buying a new record, bringing it home, carefully unwrapping it, reading the jacket, and putting the record on the first time, and just being completely immersed in a moment,\u201d Norris said. \u201cI thought, why can\u2019t whiskey be like that?\u201d<\/p>\n<p>The Curated Barrel Project\u2019s first batch release, The Control ($99), is now on sale, as are tickets to the pop-up dinner with chef Manny Barella on May 28 ($250 per person). The company is also offering memberships ($800) to those who want to be guaranteed a bottle from all eight batches, plus a special bonus bottle that won\u2019t be available for purchase to the general public. For more information, visit thecuratedbarrelproject.com.<\/p>\n<p><em>Subscribe to our new food newsletter, Stuffed, to get Denver food and drink news sent straight to your inbox. <\/em><\/p><p>Read more <a href=\"https:\/\/coloradospringsmoverss.com\/?p=871\">Should Colorado Boulevard host a bus rapid transit project? Glendale is among those shouting, \u2018Stop!\u2019<\/a><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Over the next couple years, he plans to release eight different whiskey expressions made by barrel-aging one of his original bourbon recipes in a variety of casks to invoke different flavor profiles. Though each will be a one-time offering, Norris is incentivizing drinkers to break the seal by hosting chef-driven pop-up dinners to celebrate each release and selling bottles with an accompanying zine.<\/p>\n","protected":false},"author":1,"featured_media":885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7,6],"tags":[],"class_list":["post-889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-restaurants-food-and-drink","category-things-to-do"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Denver distiller wants people to stop hoarding whiskey, and start drinking - Colorado Springs Moverss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coloradospringsmoverss.com\/?p=889\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denver distiller wants people to stop hoarding whiskey, and start drinking - Colorado Springs Moverss\" \/>\n<meta property=\"og:description\" content=\"Over the next couple years, he plans to release eight different whiskey expressions made by barrel-aging one of his original bourbon recipes in a variety of casks to invoke different flavor profiles. 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