{"id":4052,"date":"2026-08-23T17:33:37","date_gmt":"2026-08-23T17:33:37","guid":{"rendered":"https:\/\/coloradospringsmoverss.com\/?p=4052"},"modified":"2026-08-23T17:33:37","modified_gmt":"2026-08-23T17:33:37","slug":"booming-40b-youth-sports-industry-has-colorado-families-spending-thousands-for-fear-of-missing-out","status":"publish","type":"post","link":"https:\/\/coloradospringsmoverss.com\/?p=4052","title":{"rendered":"Booming $40B youth sports industry has Colorado families spending thousands for fear of missing out"},"content":{"rendered":"
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Getting your Trinity Audio player ready…<\/strong><\/div>\n
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Vinny Amorosa\u2019s rise as a budding wrestling star left his father, Joe, wrestling with his approach to youth sports.<\/p>\n

Read more Youth sports costs are skyrocketing. Some parents and kids say \u2018it\u2019s worth every dime.\u2019<\/a><\/p>\n

Vinny is already a multiple-time youth state champion at 10 years old, but as he\u2019s piled up tournament wins, Joe has taken a hard look at his son\u2019s pursuit of the sport. The family spends about $10,000 a year on Vinny\u2019s club wrestling and the various tournaments he travels to, both in- and out-of-state. Amid that investment, Joe has battled through his own cognitive dissonance.<\/p>\n

That\u2019s because participation in all youth travel sports requires a healthy bank account, a wide-open calendar and the balancing of the intertwined dreams between kid and parent. And as the youth sports landscape has changed, the pressure to join clubs in every sport has increased, with families fearful that not traveling to compete will stunt their kids\u2019 athletic development.<\/p>\n

Even in an individual sport like wrestling \u2014 where the only equipment required is shoes, headgear and a singlet \u2014 the true cost for high-level youth sports participation can be staggering.<\/p>\n

\u201cAll of youth sports has become a fear-of-missing-out gig,\u201d Joe Amorosa said. \u201cIt\u2019s like, \u2018Well, we have to wrestle so much to keep up with the Joneses.\u2019<\/p>\n

\u201cIf kids win everything and they\u2019re all-in from an early age, everybody will talk about how great they are at the beginning of it, but there\u2019s a price to be had for that. And I\u2019ve learned that that price tag, both for the kid and for the parents, isn\u2019t necessarily what you may want.\u201d<\/p>\n

The Aspen Institute\u2019s Project Play parenting survey conducted in 2024 estimates that the youth sports industry generates over $40 billion annually, and that mark is expected to reach around $70 billion by 2030.<\/p>\n

That explosion has accelerated over the past couple of decades as club sports with an expensive pay-to-play, travel-based model have overtaken the youth sports landscape. Kids are starting travel sports at increasingly younger ages, and it\u2019s become a boon for club organizations, training facilities, and the various cottage industries that have sprung up in conjunction, such as private skills and strength trainers.<\/p>\n

The price that Amorosa pays for his son to wrestle is not uncommon. Families are willing to open their wallets for tens of thousands of dollars annually for one child to play a single travel sport. Amorosa notes that there are families in his own club who spend much more on wrestling than he does.<\/p>\n

\u201cThe more extreme you go into it, the faster the wheel spins,\u201d Amorosa said.<\/p>\n

\u201cWe\u2019ve done the extreme already (with travel wrestling), so I\u2019ve seen it. And you get to the point where you just keep revving the RPMs, because it\u2019s never enough,\u201d Amorosa said. \u201cBecause if you win Tulsa Nationals, you should win Reno Tournament of Champions. You do well there, you should go to the Super 32 (in North Carolina). You can get to this black hole that you can\u2019t escape if you let it consume you.<\/p>\n

\u201cAnd let\u2019s be honest, this is all a money-making affair, across every sport. It\u2019s like a Trojan horse that families feel like they have to get on because the feeling is like, \u2018If I miss out on this, my kid\u2019s not going to be good enough.\u2019 And I think that concept is flawed, even though I also agree with the other argument that says this is how we produce the best elite athletes in every sport.\u201d<\/p>\n

\n<\/div>\n

Amorosa is analyzing the costs and the benefits in real time, especially as his younger son, 8-year-old Geno, goes through the same process as his older brother. Amorosa is cognizant of the concept of \u201cearly ripe, early rot,\u201d in which youth sports stars burn out and lose their desire to play as they get older.<\/p>\n

\u201cIf you talked to me like two years ago, you would speak to a Joe that would say, \u2018Let\u2019s wrestle a hundred bouts a year. Every weekend, every tournament, we\u2019re going to find all the toughest guys here and elsewhere. We have to double bracket (in two age divisions). We\u2019re going to beat them all up. We\u2019re going to chase some losses.\u2019 But now I\u2019m of the camp where it\u2019s like, \u2018I need to find the most fun versions of the sport for my sons.\u2019<\/p>\n

\u201c\u2026 Regardless of how much we\u2019ve already invested in the sport, we want to make sure there\u2019s tread on the tires left for when the bigger decisions have to be made later (in his athletic career).\u201d<\/p>\n

\u2018You got a check? We\u2019ll get you on a team.\u2019<\/h4>\n

Project Play\u2019s 2024 youth sports parent survey found that American families paid an average of $1,016 in a single year for their child\u2019s top sport. But that data was mined mostly from parents who identified community-based teams, free play and intramural\/interscholastic teams as the most common settings where their child participates in a sport.<\/p>\n

As part of this series, The Denver Post\u2019s straw poll of over four dozen local sport-specific stakeholders and parents found that the cost of club\/travel sports is many times greater than the $1,016 figure.<\/p>\n

\u201cOne of our data points shows a 46% increase (in average family spending on sports) since 2019,\u201d said Caleb Coats, the project director for Project Play Colorado. \u201cBut that\u2019s just average costs, and I also think that\u2019s based on the sticker price and not completely factoring in the real cost. I would even say that what we see in terms of cost (from surveys) is actually much lower than the reality.\u201d<\/p>\n

Read more Today in History: August 23, former priest, convicted child molester dies in prison attack<\/a><\/p>\n

Travel sports are usually associated with a specific club, and annual fees to be a part of that club \u2014 which typically includes being able to train at the club\u2019s facility, fields the team would practice on and sometimes paid coaches \u2014 can often range from $2,500 to $5,000 for sports such as baseball, softball, basketball, lacrosse and volleyball. But then there are additional costs such as tournament\/league fees that are sometimes not included in the club fee, uniforms and travel \u2014 the big wallet-buster. How much a family spends depends on how often and how far the family\u2019s athlete travels.<\/p>\n

That\u2019s where costs for youth sports can be exorbitant, with a handful of families telling The Post they spend up to $20,000 and more for their kids to play a primary sport from spring through winter and to travel to tournaments across the country. Families are starting travel ball as young as 7 years old.<\/p>\n

Many sports have a tiered club system, with costs increasing as you move up the tiers. Club basketball has embraced local, regional and national models for teams, with the latter being the most pricey. Similarly, in youth hockey, the AAA level is the most expensive. A longtime club director and a hockey parent told The Post that a year in AAA can cost a family north of $35,000 due to the significant travel involved.<\/p>\n

Youth sports expert Gary Thrapp said the result of this massive youth sports industrial complex is \u201ca huge gap between the money you can spend, and knowing what the value of that money is being spent on. Spending big money doesn\u2019t mean you\u2019re getting a good experience or getting good results. And the tough part as a parent is you won\u2019t really know until maybe 10 years later whether that was all worth it.\u201d<\/p>\n

A pillar in the solidification of that youth sports industrial complex within American society is the lowered bar for participation in so-called \u201celite\u201d travel teams.<\/p>\n

A couple of decades ago, there were traveling teams in many sports, and those teams consisted of the state\u2019s true top-end talent. But the infiltration of private equity into the youth sports sphere \u2014 where clubs, complexes and trainers are central figures, while city-run recreational leagues have taken a back seat \u2014 has oversaturated and diluted the number of teams across the elite travel-sports spectrum.<\/p>\n

As Thrapp and others emphasized to The Post, \u201cwe went pretty quickly from that travel model of very select teams with the best players seeking out the best competition to, \u2018OK, just show up. You got a check? We\u2019ll get you on a team.’\u201d<\/p>\n

\u2018A Disneyland of youth sports\u2019<\/h4>\n

Dr. Travis Dorsch, a Utah State professor and founder of the Families in Sport Lab whose research on youth sports has been published nationwide, said the whole system \u201cfeels like an arms race.\u201d But he also pointed out that there\u2019s a reason families like the Amorosas are willing to invest tens of thousands of dollars annually in their child\u2019s athletic experience.<\/p>\n

\u201cWe have two vastly different sports journeys in America right now,\u201d Dorsch said. \u201cThere\u2019s the elite pursuit, a trajectory that requires a lot of money and time investment, and there\u2019s the recreational trajectory \u2014 sort of a, \u2018I know I\u2019m going to get left behind (talent-wise), but at least I can play.\u2019<\/p>\n

\u201cI think everybody involved in this has realized that people care about sports in the U.S. and we also care deeply about families, so when you put those two together, (clubs and businesses) have tapped into that. They\u2019ve given families an experience \u2014 a Disneyland of youth sports, so to speak \u2014 and charge them an arm and a leg for the experience that it seems like they want. And for the most part, parents are just operating within that context that exists.\u201d<\/p>\n

That context is highlighted by an opportunity gap, parents\u2019 recruiting gambles and the demise of the neighborhood team.<\/p>\n

\u201cYouth sports, as it stands, can get a bad rap, but we\u2019re doing some good things,\u201d Dorsch said. \u201cEvery kid now, assuming they have the resources to do so, can find the opportunity to play at the level they want. And just like we do in schools, every kid should be given the opportunity to have some accelerated development if they\u2019re physically, mentally and emotionally ready to do so.<\/p>\n

\u201cHowever, at the same time, we\u2019re making it so exclusive and creating so many barriers that really a lot of the kids can\u2019t even access those opportunities. So it\u2019s some good (in the youth sports landscape,) and I think a lot of bad.\u201d<\/p>\n

READ PART II NEXT:<\/strong> How the youth sports industrial complex has widened the opportunity gap and diluted the neighborhood team<\/p>\n

Want more sports news? Sign up for the Sports Omelette to get all our analysis on Denver\u2019s teams.<\/em><\/p>\n

Read more How the youth sports industrial complex has widened the opportunity gap and diluted the neighborhood team<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A pay-to-play, travel team model has overtaken youth sports. 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