{"id":4050,"date":"2026-08-23T17:03:51","date_gmt":"2026-08-23T17:03:51","guid":{"rendered":"https:\/\/coloradospringsmoverss.com\/?p=4050"},"modified":"2026-08-23T17:03:51","modified_gmt":"2026-08-23T17:03:51","slug":"youth-sports-costs-are-skyrocketing-some-parents-and-kids-say-its-worth-every-dime","status":"publish","type":"post","link":"https:\/\/coloradospringsmoverss.com\/?p=4050","title":{"rendered":"Youth sports costs are skyrocketing. Some parents and kids say \u2018it\u2019s worth every dime.\u2019"},"content":{"rendered":"
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To the critics who wonder how it could be worth spending more than the average American\u2019s annual mortgage payment on a year\u2019s worth of travel baseball, Nate Brandt has the answer.<\/p>\n

Brandt has two sons who play club baseball, a 15-year-old for USA Prime Colorado and an 11-year-old for Gameday. For both his boys to play from the spring through the fall, Brandt is spending around $50,000 this year. And Brandt, who has worked with a wide variety of club programs across the nation, won\u2019t think twice about doing it again next year.<\/p>\n

\u201cFor us, and for everybody, it comes down to the coach and it comes down to the organization and who\u2019s running it,\u201d Brandt said. \u201cIt\u2019s that simple. Every organization is expensive. Every organization sells the dream.<\/p>\n

\u201cSo when you have a good coach that truly wants the boys to develop, you still have the fun in the game, and then you\u2019ve got an organization that wants these kids to get to the next level and invest in them, it\u2019s worth every dime. You just have to make sure to personalize your experience.\u201d<\/p>\n

As outlined in the first two parts of this series, the youth sports landscape is rife with exorbitant costs and a bevy of issues. But for the families who can afford it \u2014 and for those who find the right organizational fit that Brandt describes \u2014 Brandt and others explain that the payoffs can be substantial.<\/p>\n

\u201cWith an organization like (the Arapahoe Youth League), you pay $400 or $500, you get your practices, you play a couple games a week and whatever the coach decides to do is what you\u2019re getting,\u201d Brandt said. \u201cWhereas with travel, with many organizations, there\u2019s expanded schedules and additional practices and spring training and foundational work. So you\u2019re getting more structured training, and you\u2019re seeing better talent too, because all the decent players at the 13-, 14-, 15-year-old levels are playing with these club teams.\u201d<\/p>\n

While a common critique of the youth sports industry is that overzealous parents are driving the bus on decisions \u2014 with some living vicariously through their children\u2019s sports \u2014 Brandt says that a key to his sons\u2019 success in travel ball is that they made the decision to join. His oldest son started travel ball at 12, and his youngest started at 9.<\/p>\n

Dr. Travis Dorsch, an expert on youth sports, says kid-led buy-in is all the more important, given his studies showing that \u201cas the annual expenditures increase, children feel more pressure to perform.\u201d<\/p>\n

\u201cI think that\u2019s what needs to be differentiated here is parents need to start asking their kids what they want to do and where they want to go and what this year looks like for them \u2014 not 10 years from now when you\u2019re a 12-year-old,\u201d Brandt said. \u201cDo you want to go have fun and play baseball with your buddies, or do you want to grind and play at a high level and make this your job?<\/p>\n

\u201cLet the kids answer that question. Yes, parents are making way too many decisions for their kids, and they\u2019re putting kids in programs that they probably shouldn\u2019t be in or don\u2019t even want to be in just because they want to keep up with the Joneses. I\u2019ve always let my kids make the decision. They\u2019ve never made a wrong one.\u201d<\/p>\n

While parents are villainized about as much as travel programs for the multi-billion-dollar industry that the American youth sports landscape has become, USA Prime Colorado director Scott Hormann doesn\u2019t understand why parents get a bad rap for putting big money into their kids\u2019 sports.<\/p>\n

\u201cI can think of a lot more worse things you could invest your money in than on your kid,\u201d said Hormann, who is also the head baseball coach at Lutheran High School. \u201cThat\u2019s up to the parents. No one is forcing them to do this. People invest a lot of money in other spheres of development for their kids (like private education and music), and it doesn\u2019t get a bad reputation like travel ball does.<\/p>\n

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\u201cEvery parent is searching for something for their kid to excel in. I don\u2019t think there\u2019s anything wrong with that.\u201d<\/p>\n

Higher talent, more opportunity<\/h4>\n

Judging by the metric of author Malcom Gladwell\u2019s 10,000-rule \u2014 \u201cachievement is talent plus preparation,\u201d Gladwell wrote in his 2008 book \u201cOutliers\u201d \u2014 travel youth sports should theoretically increase the overall skill level of athletes across the board by the time they reach high school and college.<\/p>\n

Travel athletes usually put in more time in their sport than non-travel athletes. They are usually playing far more games (though there is a counterpoint to be had about whether they are playing too many games, and not practicing enough). And, while the talent of the club sphere across all sports has been diluted because of the excessive amount of \u201celite\u201d teams traveling, the travel athletes generally have more opportunities to face the highest-level competition for their age group.<\/p>\n

So whether it be America\u2019s pastime, baseball, or the world\u2019s most popular sport, soccer, the rise of the youth sports industrial complex and its corresponding early-age specialization has had ripple effects on the talent at the highest levels of sport. Athletes today are generally faster, stronger and more skilled than past generations; this complex formula involves many factors such as sport science, nutrition and technology, but the increased professionalization of youth sports has also surely played a part.<\/p>\n

\u201cThere\u2019s certainly still improvement that we all want to do and we all want to make, but I think there\u2019s no question that the quality of players that have come out of youth soccer has continued to increase year over year over year because of the professionalization of the club soccer structure (in the U.S.),\u201d said Elite Clubs National League president Christian Lavers.<\/p>\n

Beyond that raised bar, there is now a door of opportunity more open than in the past, provided you have the money to walk through it.<\/p>\n

There are camps with pro athletes and pro coaches. There are clubs run by former pros. There are private lessons taught by former pros and accomplished ex-college players. There are year-round academies that cater to specialization. There is a wealth of experience and knowledge ready to be tapped into at every turn.<\/p>\n

Mark LaRusso, a hockey dad who also serves as the commissioner of the Colorado Recreational Hockey League, has witnessed the dilution of talent among Colorado AAA travel teams, the parent egos that drive the industry, and the NHL pipe dreams that run rampant among parents.<\/p>\n

But he admits there\u2019s also another side to it, \u201cbecause there\u2019s a lot of good kids that want to just be better at their sport\u201d by embracing the opportunities afforded to them.<\/p>\n

LaRusso\u2019s son works at the Ignite Hockey summer camps run by Colorado Avalanche skills coach Mark Popovic. At those camps, which are invite-only and billed as \u201cthe premier summer training program for elite hockey development,\u201d players get to learn from the same coach who works with some of the best players in the world, such as Avs center Nathan MacKinnon.<\/p>\n

\u201cThat was not around a handful of years ago,\u201d LaRusso said. \u201cAnd there\u2019s a lot of programs like that run by ex-NHL guys who are here in Colorado. So if you\u2019ve got the cash and you want to get better and your kid has a desire to get better, there\u2019s a lot of things you can do now that are open and available to people that were definitely not (a couple decades ago). The professional coaching experience has come to the youth ranks.\u201d<\/p>\n

Drew Miller, whose son Oliver Miller was a star lineman at Cherry Creek and now plays for Kansas State, estimates he spent about $80,000 over the last three-and-a-half years for camps, recruiting trips and other private training for Oliver.<\/p>\n

Drew said he would \u201cabsolutely\u201d do it again and saw favorable results from Oliver\u2019s teammates as well \u2014 players who didn\u2019t all go Division I but found college opportunities because of the investment their parents made.<\/p>\n

\u201cEven those who were on the edge (of not getting recruited), those who treated it right and made a commitment to the whole process \u2014 for those kids, it paid off for them,\u201d Drew Miller said.<\/p>\n

Logan Cary is another one of those athletes for whom the club experience paid off.<\/p>\n

Cary, a Rock Canyon volleyball star who was the 2026 Colorado Gatorade Player of the Year, earned a full-ride scholarship to San Diego State. The setter played club volleyball from 10 years old all the way through high school, traveling out-of-state for tournaments about four times a year starting at age 12.<\/p>\n

\u201cClub really helped bring a lot of competition to my play,\u201d Cary said. \u201cI was able to face teams and players from other states that had higher levels than Colorado. That experience and the constant work, it really helped me become the player that I am and get out (to SDSU).\u201d<\/p>\n

Cary noticed that competing for the top-tier Front Range Volleyball Club was starting to separate her from her peers around the start of high school. She believes she wouldn\u2019t have become the caliber of player she is without her club, nor have gotten a college scholarship.<\/p>\n

As is the case in many sports, all of her recruiting \u2013 both being seen by college coaches and direct contact with those recruiters \u2013 came from the club sphere. The end result gave her family a payoff for the tens of thousands of dollars they spent on travel volleyball over the years.<\/p>\n

\u201cI\u2019ve always been super grateful for my parents for their support in me doing what I love,\u201d Cary said. \u201cAs long as I love it and I\u2019m willing to put in the work for it, they were happy to help me out. And in the end, because it got me a college scholarship, we just really felt that it was all worth it.\u201d<\/p>\n

Investment in character, experiences<\/h4>\n

Beyond the field of play, parents see the high cost of travel sports as a long-term investment in their child\u2019s life outside of athletics.<\/p>\n

Dustin Baldwin, whose son Bret plays travel baseball and is committed to the University of Washington, is a senior at Ralston Valley. But Dustin didn\u2019t view paying tens of thousands of dollars over the years for travel ball as a way for Bret to obtain a college scholarship.<\/p>\n

\u201cI didn\u2019t look at it from the standpoint of trying to invest money now to decrease money later,\u201d Baldwin explained. \u201cIt was more of, coming from my military background, that I just really want to bring up a good man with a strong work ethic. And if baseball could be the conduit to get him there, then I\u2019m happy to pay it.\u201d<\/p>\n

Joe Amorosa \u2014 the wrestling dad whose cognitive dissonance with travel sports was profiled in Part I of this series \u2014 added that even though he has since changed his outlook on how to approach the sport for his son, he doesn\u2019t have any second thoughts about traveling the country for tournaments.<\/p>\n

\u201cI\u2019m not going to say it\u2019s wrong or that we regret having fun and getting him really good at the sport,\u201d Amorosa said. \u201cAnd (in retrospect) I feel like the hamster wheel of a grind was less of a grind because it was so fun and we were enjoying it.\u201d<\/p>\n

In that vein, there is the argument to be made that, regardless of the development or recruiting value of traveling for club sports, many enjoy doing so because it serves the purpose of valuable family time.<\/p>\n

Whether it\u2019s spending all day at a tournament, packing the SUV for a road trip to another part of the state or getting on an airplane together, Lavers sees value in travel sports outside of what occurs within the field of play.<\/p>\n

In this way, think of the club sports organizations as niche travel agencies.<\/p>\n

\u201cI do not think we should be telling people, \u2018You do not get to travel\u2019 or, \u2018You are not allowed to travel because your kid is not good enough,\u2019\u201d Lavers said. \u201cWhen people come to their club and say, \u2018I want to play soccer,\u2019 or they want to play any sport for that matter, the club tries to provide that service.<\/p>\n

\u201cTravel should ideally be done when people want to do it, and when it has high value. You do not need to travel just to travel. But I think if you\u2019re being honest about the level of the player and the service that is being provided, it\u2019s like anything else \u2014 people make a decision to say that\u2019s worthwhile for my kid to do because of the overall experience.\u201d<\/p>\n

Examples of that experience-driven model can be seen in Colorado, which hosts two of the country\u2019s biggest and best softball tournaments: the Colorado 4th of July Sparkler and the Independence Day Tournament. The Sparkler draws over 1,100 teams from ages 10U to 18U, while the invite-only IDT is 14U to 18U and fields 216 teams. The draw for teams and families is high-level softball, and recruiting opportunities for the older players, but it\u2019s also Colorado for out-of-towners.<\/p>\n

On the baseball side, the Cooperstown Dreams Park baseball tournament is a nationally marquee event at the home of the National Baseball Hall of Fame. It has become a rite of passage for 12U travel teams. At a minimum, that tournament is about $1,500 per player, not including airfare and the hotel for the player\u2019s family.<\/p>\n

\u201cI go back and forth (on travel sports for young kids) \u2014 just because you\u2019re not a professional baseball player, do you not deserve to go experience some cool tournaments and locations with your family?\u201d posed Mike Vavra, a softball parent and baseball coach who runs Locker Room Sports in Parker. \u201cThere\u2019s a lot of aspects of those trips outside (of the games) that is a big appeal for families to spend that money.\u201d<\/p>\n

On top of that, Hormann argues that \u201cpeople mistake club baseball with elite baseball.\u201d He says that just because a kid is on a team that plays in local tournaments or travels out of state doesn\u2019t necessarily mean he\u2019s among the best in his age group or will even be a future varsity player in high school.<\/p>\n

But the possibility of those two things becoming true should motivate players and clubs alike, albeit at a high price.<\/p>\n

\u201cJust because you\u2019re on a club baseball team does not mean you\u2019re an elite baseball player,\u201d Hormann said. \u201cIt means you want to become an elite baseball player or your parents want you to become an elite baseball player.<\/p>\n

\u201c\u2026 You have to have a mindset like an elite player. You have to love the sport like an elite player. There are tons of kids out there that want to be great at baseball. Our job as club coaches and club organizations is to teach them how to become great. I know there\u2019s negative connotations about club, but I think the thought processes of most club baseball organization owners are, \u2018How can I help this young man achieve his goal?’\u201d<\/p>\n

Whatever side of the fence you fall on \u2014 what whatever you make of the often conflicting ideals in American youth travel sports that will be analyzed in Part IV of this series \u2014 everyone interviewed for this series agreed with longtime youth hockey director Tyson Davis\u2019 sentiment that \u201cyouth sports can still be a great thing.\u201d<\/p>\n

\u201cMy hockey tagline I learned many years ago is, \u2018A kid on ice is not in hot water,\u201d Davis said. \u201cSo I still believe truly in that and keeping kids active and busy and doing constructive things. All the values of team sports can still be there once the game begins, regardless of whether you\u2019re playing rec or travel.\u201d<\/p>\n

READ PART IV NEXT: <\/strong>Coach: Youth sports have been irreversibly changed by money and expectations, but they\u2019re still great<\/p>\n

Want more sports news? Sign up for the Sports Omelette to get all our analysis on Denver\u2019s teams.<\/em><\/p>\n

Read more Pay to Play<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

Read more How the youth sports industrial complex has widened the opportunity gap and diluted the neighborhood team<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

Read more Today in History: August 23, former priest, convicted child molester dies in prison attack<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The cost of youth sports is skyrocketing. For Colorado families who can afford travel sports or clubs like Arapahoe Youth League, Gameday Baseball or USA Prime Colorado, the payoff can be worth it.<\/p>\n","protected":false},"author":1,"featured_media":4049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"yoast_head":"\nYouth sports costs are skyrocketing. 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