{"id":2610,"date":"2026-07-14T14:05:05","date_gmt":"2026-07-14T14:05:05","guid":{"rendered":"https:\/\/coloradospringsmoverss.com\/?p=2610"},"modified":"2026-07-14T14:05:05","modified_gmt":"2026-07-14T14:05:05","slug":"new-ice-cream-shop-with-a-waffle-theater-bets-big-on-downtown-denver","status":"publish","type":"post","link":"https:\/\/coloradospringsmoverss.com\/?p=2610","title":{"rendered":"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver"},"content":{"rendered":"
\n
Getting your Trinity Audio player ready…<\/strong><\/div>\n
\n

For most food manufacturers, it makes more financial sense to bake, brew, cook or create their product somewhere where the square footage is a little less expensive, like a business park, and to sell it where the rent \u2013 and the foot traffic \u2013 is higher.<\/p>\n

Read more Denver eliminates local childcare license in push for cheaper services<\/a><\/p>\n

Kent Beidel, who owns a string of mountain-town ice cream parlors called Sundae, did the opposite when he opened his newest and, by far, his biggest location in downtown Denver.<\/p>\n

\u201cWe wanted to be right in front of people and hear them say, \u2018Oh my god, they make the ice cream right here,\u2019\u201d he explained. \u201cIt\u2019s backward \u2026 it\u2019s hard. But it\u2019s unique, and it\u2019s really cool.\u201d<\/p>\n

Sundae opened in early June in a 5,100-square-foot space that includes a retail shop, a waffle cone-making \u201ctheater\u201d where people can watch the staff turn out fresh cones, a pint-mixing classroom and a commercial kitchen \u2013 visible to customers on three sides through glass windows \u2013 that could one day supply multiple stores around Denver.<\/p>\n

Beidel is betting those attributes will help the business stand apart from the competition in Denver, where there are already several big names making and selling scoops in multiple locations.<\/p>\n

But that\u2019s not the only gamble he took. Sundae is located on 16th Street, the 44-year-old pedestrian mall that has become both a symbol of the city\u2019s urban decay since the pandemic and a beacon of hope for its future after a $175 million renovation.<\/p>\n

\u201cSixteenth Street is interesting,\u201d said Beidel, who has watched it change over the past year since he first signed his lease at 1600 Glenarm Place. \u201cIt\u2019s coming back. It still has a way to go, but we are seeing momentum start to build. Even in the last month, the foot traffic and the feeling downtown has perked up. \u2026 We are getting great feedback.\u201d<\/p>\n

To help, the Denver Downtown Development Authority \u2014 as part of a much larger business incentive plan \u2014 loaned Sundae $750,000. \u201cIt\u2019s a loan,\u201d he said. \u201cWe have to pay it back. \u2026 But we couldn\u2019t have done this location without that support.\u201d<\/p>\n

Read more Falling gas prices likely cut inflation last month but renewal of Iran war could undo progress<\/a><\/p>\n

\n<\/div>\n

Beidel has been in the food business for 22 years. Before ice cream, he was the founder of Loaded Joe\u2019s, a restaurant and coffee shop staple in Vail. But in 2016, he sold Loaded Joe\u2019s and took over two former Marble Slab Creamery locations in Vail and Edwards, rebranding them as Sundae. In 2020, he opened a third shop in Glenwood Springs.<\/p>\n

\u201cThat was our first chance to build from scratch and decide what it should look like,\u201d he explained, adding that Glenwood, which includes a kitchen, eventually began making ice cream for Sundae\u2019s next two locations in Basalt and Snowmass.<\/p>\n

To make the ice cream, Beidel said he employs five pastry chefs to create recipes. So, rather than using cheesecake flavoring, for instance, for cheesecake ice cream, Sundae uses all the same ingredients you would use to make real cheesecake.<\/p>\n

The cheesecake, by the way, is among Beidel\u2019s favorite flavors, but Salted Cookies & Cream and Caramelized Banana are two of the most popular with customers. Classic chocolate, vanilla, and strawberry are also top sellers \u2013 \u201cand always will be,\u201d he added.<\/p>\n

\n<\/div>\n

Next month, Beidel hopes to open the classroom, where people can learn how to make ice cream and then whip up some of their own flavors to take home. And down the road, he plans to open more locations.<\/p>\n

But in the meantime, he\u2019s focused on downtown. \u201cLet\u2019s say Denver does really become vibrant again. We have a great product and a great following in the mountains. So, it\u2019s just a matter of time down here.\u201d<\/p>\n

Subscribe to our new food newsletter, Stuffed, to get Denver food and drink news sent straight to your inbox. <\/em><\/p>\n

Read more Subpoenas issued to NY Times reporters seen as \u2018unprecedented\u2019 threat to press freedom<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sundae opened in June on Denver’s 16th Street mall, giving people a taste of how ice cream is made<\/p>\n","protected":false},"author":1,"featured_media":2609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7,6],"tags":[],"class_list":["post-2610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-restaurants-food-and-drink","category-things-to-do"],"yoast_head":"\nNew ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver - Colorado Springs Moverss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coloradospringsmoverss.com\/?p=2610\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver - Colorado Springs Moverss\" \/>\n<meta property=\"og:description\" content=\"Sundae opened in June on Denver's 16th Street mall, giving people a taste of how ice cream is made\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coloradospringsmoverss.com\/?p=2610\" \/>\n<meta property=\"og:site_name\" content=\"Colorado Springs Moverss\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T14:05:05+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/#\\\/schema\\\/person\\\/4857af3bff7f66cee0c97667a8e70c1c\"},\"headline\":\"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver\",\"datePublished\":\"2026-07-14T14:05:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610\"},\"wordCount\":692,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1d37b106056597d0a8b7124a6c94ca84.webp\",\"articleSection\":[\"News\",\"Restaurants, Food and Drink\",\"Things To Do\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610\",\"url\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610\",\"name\":\"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver - Colorado Springs Moverss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1d37b106056597d0a8b7124a6c94ca84.webp\",\"datePublished\":\"2026-07-14T14:05:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/#\\\/schema\\\/person\\\/4857af3bff7f66cee0c97667a8e70c1c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610#primaryimage\",\"url\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1d37b106056597d0a8b7124a6c94ca84.webp\",\"contentUrl\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1d37b106056597d0a8b7124a6c94ca84.webp\",\"width\":1024,\"height\":682},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?p=2610#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/#website\",\"url\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/\",\"name\":\"Colorado Springs Moverss\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/#\\\/schema\\\/person\\\/4857af3bff7f66cee0c97667a8e70c1c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/coloradospringsmoverss.com\"],\"url\":\"https:\\\/\\\/coloradospringsmoverss.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver - Colorado Springs Moverss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/coloradospringsmoverss.com\/?p=2610","og_locale":"en_US","og_type":"article","og_title":"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver - Colorado Springs Moverss","og_description":"Sundae opened in June on Denver's 16th Street mall, giving people a taste of how ice cream is made","og_url":"https:\/\/coloradospringsmoverss.com\/?p=2610","og_site_name":"Colorado Springs Moverss","article_published_time":"2026-07-14T14:05:05+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/coloradospringsmoverss.com\/?p=2610#article","isPartOf":{"@id":"https:\/\/coloradospringsmoverss.com\/?p=2610"},"author":{"name":"admin","@id":"https:\/\/coloradospringsmoverss.com\/#\/schema\/person\/4857af3bff7f66cee0c97667a8e70c1c"},"headline":"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver","datePublished":"2026-07-14T14:05:05+00:00","mainEntityOfPage":{"@id":"https:\/\/coloradospringsmoverss.com\/?p=2610"},"wordCount":692,"commentCount":0,"image":{"@id":"https:\/\/coloradospringsmoverss.com\/?p=2610#primaryimage"},"thumbnailUrl":"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/07\/1d37b106056597d0a8b7124a6c94ca84.webp","articleSection":["News","Restaurants, Food and Drink","Things To Do"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/coloradospringsmoverss.com\/?p=2610#respond"]}]},{"@type":"WebPage","@id":"https:\/\/coloradospringsmoverss.com\/?p=2610","url":"https:\/\/coloradospringsmoverss.com\/?p=2610","name":"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver - Colorado Springs Moverss","isPartOf":{"@id":"https:\/\/coloradospringsmoverss.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/coloradospringsmoverss.com\/?p=2610#primaryimage"},"image":{"@id":"https:\/\/coloradospringsmoverss.com\/?p=2610#primaryimage"},"thumbnailUrl":"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/07\/1d37b106056597d0a8b7124a6c94ca84.webp","datePublished":"2026-07-14T14:05:05+00:00","author":{"@id":"https:\/\/coloradospringsmoverss.com\/#\/schema\/person\/4857af3bff7f66cee0c97667a8e70c1c"},"breadcrumb":{"@id":"https:\/\/coloradospringsmoverss.com\/?p=2610#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/coloradospringsmoverss.com\/?p=2610"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/coloradospringsmoverss.com\/?p=2610#primaryimage","url":"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/07\/1d37b106056597d0a8b7124a6c94ca84.webp","contentUrl":"https:\/\/coloradospringsmoverss.com\/wp-content\/uploads\/2026\/07\/1d37b106056597d0a8b7124a6c94ca84.webp","width":1024,"height":682},{"@type":"BreadcrumbList","@id":"https:\/\/coloradospringsmoverss.com\/?p=2610#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/coloradospringsmoverss.com\/"},{"@type":"ListItem","position":2,"name":"New ice cream shop with a \u2018waffle theater\u2019 bets big on downtown Denver"}]},{"@type":"WebSite","@id":"https:\/\/coloradospringsmoverss.com\/#website","url":"https:\/\/coloradospringsmoverss.com\/","name":"Colorado Springs Moverss","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/coloradospringsmoverss.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/coloradospringsmoverss.com\/#\/schema\/person\/4857af3bff7f66cee0c97667a8e70c1c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/coloradospringsmoverss.com"],"url":"https:\/\/coloradospringsmoverss.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=\/wp\/v2\/posts\/2610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2610"}],"version-history":[{"count":0,"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=\/wp\/v2\/posts\/2610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=\/wp\/v2\/media\/2609"}],"wp:attachment":[{"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coloradospringsmoverss.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}