{"id":1405,"date":"2026-06-09T13:33:46","date_gmt":"2026-06-09T13:33:46","guid":{"rendered":"https:\/\/coloradospringsmoverss.com\/?p=1405"},"modified":"2026-06-09T13:33:46","modified_gmt":"2026-06-09T13:33:46","slug":"vail-resorts-says-skier-days-fell-12-5-for-the-2025-26-season-due-to-poor-snow","status":"publish","type":"post","link":"https:\/\/coloradospringsmoverss.com\/?p=1405","title":{"rendered":"Vail Resorts says skier days fell 12.5% for the 2025-26 season due to poor snow"},"content":{"rendered":"
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Due to abysmal snowfall in Colorado and across much of the Mountain West, Vail Resorts reported a decline of 12.5% in skier visits for the season and a 7% drop in third-quarter revenue compared to 2025 in a fiscal report to investors on Monday.<\/p>\n

\u201cWeather conditions remained extremely unfavorable in the third quarter,\u201d chief executive Rob Katz is quoted as saying in the report, \u201cadding to what had already been one of the most challenging winters in history across the western U.S., driving continued pressure on visitation and revenue in the quarter, particularly at our destination resorts in the Rockies.\u201d<\/p>\n

Vail Resorts owns 37 North American ski areas, including Vail, Beaver Creek, Keystone, Breckenridge and Crested Butte in Colorado. Last week, Colorado Ski Country USA announced that the projected statewide decline in skier days for the 2025-26 season is 24%.<\/p>\n

Vail Resorts also reported a 10% decrease in pass product sales for the 2026-27 season.<\/p>\n

\u201cWhile any decline in pass sales is disappointing, it is not surprising given the severity of this past season\u2019s conditions, and we are encouraged that third-party data indicates our spring pass results are meaningfully outperforming others in the industry during this period,\u201d Katz said. \u201cWe believe the challenging conditions have delayed purchase decisions, creating the opportunity for improved pass performance in the fall selling season and\/or ultimately through lift ticket purchases during next season.<\/p>\n

\u201cHistorical U.S. ski market data indicates that visitation typically fully recovers following a season with poor conditions if the subsequent season has normal conditions,\u201d he added, \u201cand we believe we are well positioned to capture that visitation with the pass and lift ticket product and marketing strategies we have developed.\u201d<\/p>\n

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Due to abysmal snowfall in Colorado, Vail Resorts reported a decline of 12.5% in skier visits for the season and a 7% drop in third-quarter revenue compared to 2025 in a fiscal report to investors.<\/p>\n","protected":false},"author":1,"featured_media":1404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,19,6],"tags":[],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-outdoors","category-things-to-do"],"yoast_head":"\nVail Resorts says skier days fell 12.5% for the 2025-26 season due to poor snow - Colorado Springs Moverss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coloradospringsmoverss.com\/?p=1405\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vail Resorts says skier days fell 12.5% for the 2025-26 season due to poor snow - 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