{"id":1143,"date":"2026-06-03T04:07:34","date_gmt":"2026-06-03T04:07:34","guid":{"rendered":"https:\/\/coloradospringsmoverss.com\/?p=1143"},"modified":"2026-06-03T04:07:34","modified_gmt":"2026-06-03T04:07:34","slug":"gov-jared-polis-vetoes-surveillance-pricing-bill-prioritized-by-legislative-democrats","status":"publish","type":"post","link":"https:\/\/coloradospringsmoverss.com\/?p=1143","title":{"rendered":"Gov. Jared Polis vetoes \u2018surveillance pricing\u2019 bill prioritized by legislative Democrats"},"content":{"rendered":"<div>\n<div><strong>Getting your Trinity Audio player ready&#8230;<\/strong><\/div>\n<div>\n<p>For the second time in a year, Gov. Jared Polis has vetoed legislation that was intended to curb the use of price-setting algorithms in Colorado.<\/p>\n<p>Read more <a href=\"https:\/\/coloradospringsmoverss.com\/?p=1142\">Colorado State Patrol trooper, Adams County deputy shoot man suspected in car theft at Denver gas station<\/a><\/p>\n<p>On Tuesday, Polis rejected House Bill 1210, which would\u2019ve prohibited companies from using the vast amounts of data collected on Coloradans to set individualized prices on goods like groceries and electronics. The bill also would have barred companies like Uber and Lyft from using that information to set differing wages for drivers.<\/p>\n<p>Supporters of the bill, which was passed with support only from Democratic lawmakers, argued that the technology was used to set prices at the highest level a consumer was willing to pay \u2014 or the lowest wage that a worker was willing to accept \u2014 based on that person\u2019s location and other characteristics.<\/p>\n<p>Polis had already signaled his skepticism of the bill because, his office said, it might \u201cinterfere with the free functioning of markets.\u201d<\/p>\n<p>In his veto statement Tuesday, he echoed objections raised by the business and tech communities, which opposed the bill en masse, that HB-1210 was too broad and would prevent those companies from offering lower prices and discounts to consumers. The bill carved out discount and loyalty programs, but Polis said he \u201cfound little comfort\u201d in those exemptions.<\/p>\n<blockquote>\n<p>What Colorado bills are becoming laws?<\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" data-secret=\"MqBaMEiPmr\" frameborder=\"0\" height=\"282\" loading=\"lazy\" marginheight=\"0\" marginwidth=\"0\" sandbox=\"allow-scripts\" scrolling=\"no\" security=\"restricted\" src=\"https:\/\/www.denverpost.com\/2026\/05\/05\/new-colorado-laws\/embed\/#?secret=MqBaMEiPmr\" title=\"\u201cWhat Colorado bills are becoming laws?\u201d \u2014 The Denver Post\" width=\"500\"><\/iframe><\/p>\n<p>&#8220;I am concerned that instead of advancing a policy to specifically target clearly egregious price gouging practices,&#8221; he wrote, &#8220;this broader framework will inadvertently capture innocuous uses of technology that in no way harms &#8212; and indeed benefits &#8212; consumers and workers.&#8221;<\/p>\n<div>\n<\/div>\n<p>The bill was backed by progressive organizations and consumer groups. Amid growing interest among policymakers in regulating the practice, it would&#8217;ve been the strongest regulation of its kind in the United States.<\/p>\n<p>Read more <a href=\"https:\/\/coloradospringsmoverss.com\/?p=1141\">Here\u2019s what you\u2019ll pay for permits to visit Blue Lakes starting in 2027<\/a><\/p>\n<p>&#8220;Everybody is talking about how concerned they are with the rising cost of living, and this bill was about preventing companies from spying on us to price gouge us,&#8221; Rep. Javier Mabrey, a Denver Democrat who sponsored HB-1210, said Tuesday. &#8220;I don&#8217;t know how anyone can credibly make the case that it&#8217;s a good thing for the biggest companies in the world to know everything about us in how they set our prices.&#8221;<\/p>\n<p>HB-1210 was the latest in a slew of pro-tech and pro-business vetoes by Polis in recent years, and it was the only one of Democrats&#8217; three marquee affordability measures to pass the legislature this year.<\/p>\n<p>Its demise came almost exactly 12 months after Polis vetoed another Democratic priority bill, 2025&#8217;s House Bill 1004. That measure would have prohibited landlords from using algorithmic software to set home rental prices, a practice that cost Denver renters more than $1,600 per year, according to a study by the Biden administration.<\/p>\n<div>\n<\/div>\n<p>On Tuesday, Polis also vetoed House Bill 1236, which would&#8217;ve reformed parts of the state&#8217;s arbitration rules, and Senate Bill 146, which sought to curb the distribution of single-use serviceware by restaurants and delivery services. The latter bill would have required them to provide single-use utensils, napkins, condiment packets, straws, chopsticks and other items to customers only upon request.<\/p>\n<p>Tuesday&#8217;s rejections bring Polis&#8217; veto total for the year to nine, two shy of his single-year record. He has until mid-June to sign or reject bills, or to allow them to pass into law without his signature.<\/p>\n<p><em>Stay up-to-date with Colorado Politics by signing up for our weekly newsletter, The Spot.<\/em><\/p>\n<p>Read more <a href=\"https:\/\/coloradospringsmoverss.com\/?p=1139\">Communication skills a strength for new CU Buffs assistant Tyson Gilbert<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Colorado Gov. Jared Polis vetoed three bills Tuesday, including a measure that was intended to curb the use of &#8220;surveillance pricing&#8221; to set individual prices for consumers using data and technology.<\/p>\n","protected":false},"author":1,"featured_media":1101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-1143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-politics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gov. Jared Polis vetoes \u2018surveillance pricing\u2019 bill prioritized by legislative Democrats - Colorado Springs Moverss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coloradospringsmoverss.com\/?p=1143\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gov. Jared Polis vetoes \u2018surveillance pricing\u2019 bill prioritized by legislative Democrats - Colorado Springs Moverss\" \/>\n<meta property=\"og:description\" content=\"Colorado Gov. 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