{"id":1054,"date":"2026-06-01T15:04:44","date_gmt":"2026-06-01T15:04:44","guid":{"rendered":"https:\/\/coloradospringsmoverss.com\/?p=1054"},"modified":"2026-06-01T15:04:44","modified_gmt":"2026-06-01T15:04:44","slug":"two-aspen-area-businessmen-are-taking-on-a-low-key-congressman-hoping-to-turn-western-slope-blue","status":"publish","type":"post","link":"https:\/\/coloradospringsmoverss.com\/?p=1054","title":{"rendered":"Two Aspen-area businessmen are taking on a low-key congressman, hoping to turn Western Slope blue"},"content":{"rendered":"
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Voters in Colorado\u2019s vast 3rd Congressional District who are looking to unseat the Republican incumbent will choose between two Aspen-area businessmen running in the Democratic primary.<\/p>\n

Read more Today in History: June 1, cruise ship capsizes in China\u2019s Yangtze River<\/a><\/p>\n

One is a military veteran who pitches himself as a lifelong civic servant and recently tossed his name in the hat. The other is a political newbie who emphasizes his family\u2019s deep Colorado roots and entered the race more than a year ago.<\/p>\n

Both candidates \u2014 Alex Kelloff and Dwayne Romero \u2014 said in interviews that they decided to seek the Democratic nomination in the June 30 primary to challenge freshman U.S. Rep. Jeff Hurd in response to overreach and corruption they see in the Trump administration. With little difference in their policy platforms \u2014 Kelloff even claimed Romero copied his \u2014 voters will have to look to their backgrounds to decide.<\/p>\n

\u201cThis particular district is very large \u2026 it\u2019s all these disparate economies: farming, ranching, tourism and steel production,\u201d Romero said. \u201cBecause of all that, it\u2019s hard to find some single thread that pulls everyone together. \u2026 (Voters) need to see someone that they can trust and they need to see a part of themselves in the candidate before them.\u201d<\/p>\n

Colorado\u2019s 3rd District covers nearly half of the state, swooping\u00a0from the desert and canyons of the Western Slope to the high mountains in southern Colorado and the southern end of the Front Range in Pueblo.<\/p>\n

Larger than the entire state of Pennsylvania, the rural district encompasses 27 of the state\u2019s 64 counties and takes in vastly different towns, including Aspen, Grand Junction, San Luis and Durango.<\/p>\n

The district in recent years has leaned Republican, though voter data show 23% of the district\u2019s voters are affiliated as Democrats, 26% as Republicans, while nearly half have no party identification.<\/p>\n

The district has not been represented by a Democrat since 2011, when former U.S. Rep. John Salazar lost to Republican Scott Tipton. Tipton was then ousted in the 2020 Republican primary by Lauren Boebert, who in 2024 moved across the state to instead represent the 4th Congressional District.<\/p>\n

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In the 2024 election, President Donald Trump won the 3rd District by a 10-point margin.<\/p>\n

But voting tallies show that Republicans\u2019 hold on the district is not absolute. In both 2022 and 2024, Democrat Adam Frisch came close to clinching the seat. The Aspen businessman lost to Boebert in 2022 by less than 546 votes. In 2024, Hurd won the seat with 51% of votes \u2014 nearly 20,000 more votes than Frisch, who earned 46% of the vote.<\/p>\n

Seizing on frustration with Trump<\/h4>\n

Both Kelloff and Romero hope to ride the momentum of what they see as rising frustration with the Trump administration to flip the seat back to blue.<\/p>\n

\u201cWe need to bring back leadership in Washington,\u201d Kelloff said. \u201cI\u2019m running to hopefully lead with moral clarity. I think this is the most corrupt administration that we\u2019ve ever seen in the history of America.\u201d<\/p>\n

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Both candidates listed addressing the rising cost of living as their top priority. Other goals include protecting public lands and Western Slope water interests.<\/p>\n

\u201cThere is an absolute public outcry on affordability and the cost of living and making ends meet for rural families and working-class families,\u201d Romero said. \u201cWhat our current administration has done is absolutely ignore that.\u201d<\/p>\n

In interviews, both candidates emphasized their ties to Colorado and \u2014 despite their business success and affluence as adults \u2014 more humble upbringings.<\/p>\n

Kelloff\u2019s family has lived in the district since 1893, though he grew up outside of Washington, D.C. He traveled back frequently to the Centennial State to visit family before moving to Aspen permanently six years ago.<\/p>\n

Kelloff, 52, spent 30 years in the telecommunications industry and also co-founded Armada Skis. While he\u2019s never won elected office, Kelloff said he has decades of experience forging deals and leading large teams in the business realm.<\/p>\n

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He announced his candidacy more than a year before primary ballots were set to be mailed out \u2014 starting today \u2014 so that he could spend time traveling the state, talking to voters. By January, he had visited all 27 counties in the district.<\/p>\n

\u201cI\u2019ve been in this race for almost 13 months,\u201d Kelloff said. \u201cTo win this seat, to flip this seat, you need a fighter to take on Jeff Hurd and win. That\u2019s why I got in 13 months early to do the hard work.\u201d<\/p>\n

Romero, 61, grew up on the Gulf Coast of Texas and, after 11 years in the military, moved to the Roaring Fork Valley in 1996. He leads a real estate company that has sold more than $50 million worth of property since 2023. His wife, Margaret, has worked as a local schoolteacher in the Roaring Fork Valley for 25 years.<\/p>\n

Romero, who entered the race four months before the primary, emphasized his history of serving on local boards: two terms on the Aspen City Council, two terms on the Aspen School District board, two terms on the local fire district board and, now, serving his second term on the local water and sanitation board. He also served for six months as the chief economic development director in then-Gov. John Hickenlooper\u2019s cabinet in 2011 and for three years on the state economic development commission.<\/p>\n

\u201cTwelve months of driving around in the district and taking some pictures here and there is all well and good,\u201d Romero said of Kelloff\u2019s campaigning, \u201cbut that does not erase the body of work and the experiences and know-how we\u2019ve achieved over the last 30 to 35 years \u2014 sorry.\u201d<\/p>\n

Hurd is \u2018not a headline-grabber\u2019<\/h4>\n

Frisch, the Democrat who previously tried to win the seat, endorsed Romero on the day he announced his campaign. The two men served on the Aspen City Council together and the address for Romero\u2019s campaign is the same as that for the political action committee Frisch now runs.<\/p>\n

Whichever candidate wins the Democratic primary will need to educate voters on Hurd\u2019s voting record, said Nick Voss, the chair of the Pueblo County Democratic Party. The incumbent operates more quietly than his predecessor, whose controversial statements and personal life routinely made news.<\/p>\n

\u201cHe\u2019s not a headline-grabber, like Lauren Boebert is,\u201d Voss said.<\/p>\n

This year\u2019s race has attracted the fleeting attention of Trump, who previously endorsed a Republican candidate looking to challenge Hurd in the primary after Hurd split from the Republican majority on tariff policy.<\/p>\n

However, Trump in March re-endorsed Hurd and said he convinced the other Republican running against him, Hope Scheppelman, to drop out of the race and instead work in his administration, where she now works as an adviser for the federal Substance Abuse and Mental Health Services Administration.<\/p>\n

\u201cTogether with (the Scheppelmans), we decided that Congressman Jeff Hurd, of Colorado\u2019s 3rd Congressional District, should in no way, shape, or form, be impeded from winning the District in that the Democrat alternative is a DISASTER for our Country,\u201d Trump wrote in a March 20 social media post.<\/p>\n

In April, a former state representative announced he would challenge Hurd in the Republican primary. Ron Hanks served in the state House, representing Fremont County from 2021 to 2023.<\/p>\n

Hurd, a Grand Junction attorney, defeated Hanks in the 2024 Republican primary, winning 41% of the vote to Hanks\u2019 29% in a crowded open race.<\/p>\n

As of the most recent federal finance reporting, through March 31, Hurd had raised $3 million, compared to about $1 million by Kelloff and about $500,000 by Romero.<\/p>\n

Both Democratic challengers have loaned significant money to their campaigns: Kelloff loaned $450,000 of his own money to his campaign and Romero loaned $280,000 to his.<\/p>\n

Stay up-to-date with Colorado Politics by signing up for our weekly newsletter, The Spot.<\/em><\/p>\n

Read more Hiker falls 200 feet from Colorado mountain in Maroon Bells-Snowmass Wilderness<\/a><\/p>\n<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Both Democratic candidates in Colorado’s 3rd Congressional District — Alex Kelloff and Dwayne Romero — are motivated by pushback to President Donald Trump as they challenge U.S. Rep. 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