A fast-growing bagel shop that pioneered the “grip, rip and dip” method is coming to Denver’s Cherry Creek neighborhood.
PopUp Bagels leased space in the Oasis Apartments building nearing completion at 299 Milwaukee St., according to BMC Investments, the building’s developer.
The location will join a shop in Boulder as PopUp Bagels’ first in Colorado. That one is in the Moxy Hotel, which BMC also developed and owns.
Founder Adam Goldberg started baking bagels in the pandemic and was selling them within months. Now, Connecticut-based PopUp has 51 stores with more on the way.
The company is known for telling customers to eschew the traditional way of eating a bagel: sliced with cream cheese.
Instead, PopUp encourages customers to rip their bagels into pieces and dip the chunks into various spreads — everything from a classic or flavored cream cheese to limited-time options like Papa Johns garlic butter.
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The chain says it bakes bagels throughout the day so customers always get them warm.
PopUp will join Australian restaurant Two Hands, furniture store Arhaus and residential brokerage Milehimodern in the 26,000 square feet of retail space in the Oasis building, which will have 177 apartments.
PopUp was something of a late addition. BMC CEO Matt Joblon said his firm was originally in talks with Two Hands for about 5,000 square feet. But the restaurant decided to lease 3,400.
“That left us this small space,” Joblon said.
A broker on the deal suggested Pop-Up, which Joblon hadn’t heard of. But a call with Pop-Up led to deals for both Cherry Creek and Boulder.
“There’s just massive demand in Cherry Creek for more cost-effective breakfast and lunch options,” Joblon said.
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